Cringe: The Internet’s Bread and Butter
Cringe is the internet’s guilty pleasure, and it’s not going anywhere. From the infamous Star Wars Kid to the universally disliked 2018 YouTube Rewind, cringe content racks up views like nothing else. Bored Panda is serving up a fresh batch of second-hand embarrassment with a collection of humblebrags and awkward posts guaranteed to make you squirm.
The internet thrives on cringe, turning the awkward into viral sensations. Whether it’s someone’s misguided attempt at humor or a blatant attention-seeking post, the world wide web loves to hate it. So, brace yourself for a dive into the cringiest corners of the internet.
Why We Fear Being Cringe
In today’s world, being labeled as ‘cringe’ is a social death sentence. Especially for Gen Z, who are so afraid of judgment that 56% feel anxious about being perceived as cringy on Hinge dates. It seems that the fear of being cringe is stopping people from enjoying life’s simple pleasures.
The lexicon of today’s youth is filled with words that shame embarrassing behavior. Gen Z and Gen Alpha are so preoccupied with avoiding cringe that they might be missing out on life. As Ocean Vuong points out, young people are terrified of trying new things for fear of being judged, leading to a rise in cynicism disguised as intelligence.
Embrace the Cringe
Ironically, the key to overcoming cringe culture might be embracing it. Being embarrassed can actually bring people closer, as a 2012 study found that those who show embarrassment are seen as more trustworthy. So, maybe it’s time to own our awkward moments.
In 2023, TikTok creator Erica Mallett coined ‘climbing the cringe mountain’ to describe how embracing cringe can be liberating. It allows people to try new personalities and identities without fear. So, maybe the meme ‘I am cringe but I am free’ was right all along.
Quick Facts
- •💡 Cringe content drives high engagement online.
- •💡 56% of Gen Z feel anxious about being perceived as cringy on dates.
- •💡 Cringe culture is impacting creativity and self-expression.
- •💡 Ocean Vuong notes fear of judgment stops young people from trying new things.
- •💡 Embracing cringe can foster trust and social bonds.

